At this year’s Dreamforce conference, B Capital and BCG co-hosted a session on the “Balance of Power: GenAI’s Place in Tomorrow’s Sales Landscape”. Featuring the CEOs of B Capital portfolio companies Clari and Highspot, the discussion explored generative AI’s potential to transform the entire sales landscape, from automating repetitive sales taks to reinventing prospecting, coaching, and skills development. The discussion also explored why moving beyond generative AI hype will require companies to take practical steps towards high data quality, integrated systems, and change management.