News and Insights

Marketing & Sales in a Digital-First Environment

October 15, 2020

A virtual event presented by B Capital Group

Digital transformation has never been more important as companies adjust to a remote-first environment, but COVID-19 has completely upended the Revenue, Sales and Marketing strategies many startups have relied on. How can B2B startups adjust their approach to stay relevant in a world that has suddenly gone virtual?

No industry has been on a hotter growth trajectory in the past few years than SaaS-based platforms. But with the arrival of COVID, nearly every company buying Enterprise software has had to re-think how much it spends, how it assesses products and from whom it buys.

SaaS companies, especially startups, have lost the physical touchpoints, from pitches to conferences, that have been foundational to most Sales orgs. And tried-and-true marketing messages no longer resonate with buyers who are also dealing with a plethora of day-to-day COVID-related challenges in their own companies.

On Thursday, October 22nd at 12:00 p.m. PT/3:00 p.m. ET, join B Capital Group for a conversation with Sales and Marketing experts, discussing how B2B and SaaS startups can adjust to this new normal. Our speakers will each present actionable insights and best-practices for how to adjust marketing, sales and revenue strategies for this new reality, including:

  • How to refine your pitch and positioning in our current world of virtual meetings
  • The importance of building a demand-generation engine for your B2B business
  • Helping your Sales team maintain high energy in a virtual environment

Confirmed speakers:

Attendees are invited to network with our speakers and B Capital team members in our virtual Lounge following the event.

About B Capital Group

B Capital Group is a global firm specializing in venture and growth capital investments. In addition to investing in a company, B Capital helps its portfolio of startups recruit and train amazing teams via our network of top talent and in-house recruiting and talent experts.  A priority since the firm’s inception, B Capital has achieved gender parity and women hold half of the Director+ roles at the Firm. The Information named B Capital Group one of the top-10 most diverse companies in the Venture Capital industry.

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