This episode is the second in a three-part series dedicated to the topic of pricing and product expansion. Produced in partnership with The Boston Consulting Group, B Capital Group discusses when startups should consider re-pricing a product or offering. What do you do if you’re pricing too low? How do you incorporate both customer feedback and market signals? What do you need to do to prepare your sales team for a change? How do you ensure you retain customers through a change?

About “Ideas without Borders”
“Ideas Without Borders” is a podcast hosted by B Capital Group that is dedicated to exploring the world of fast-scaling, innovative startups that are reimagining established industries. In each episode, we interview experts, founders and entrepreneurs about the different opportunities and challenges commonly faced by companies in the critical “growth” period of their life cycles. Our goal is to unlock new insights and bold ideas to inform, aid and inspire the founders around the world who are building the next generation of transformative technologies.