VP, Marketing & Communications
- Function: Operations & Platform Team
- Location: Americas - New York
Alana is the VP of Marketing and Communications based in B Capital Group’s New York office. She oversees B Capital’s global integrated marketing strategy.
Before joining B Capital, Alana led marketing communications at The Zebra, an insurance comparison site that achieved unicorn status in 2020. In addition to her startup experience, Alana also spent 10+ years in advertising, content marketing and PR agencies. Alana is a well-rounded B2B and B2C marketer with experience in PR, content, communications, social media and brand building. Alana has a passion for creative thinking and enjoys drumming up new ideas to grow brand awareness and capture earned media attention.